Travelstart isone of Sweden's largest online travel shops. On the Travelstart website, users are able to buy flights as well as book hotels, package holidays and car hire. Businessman Stephan Ekberg established Travelstart in 1999 in Malmö. From this point onwards, the comany has continued to expand very quickly. In the year 2010, Travelstart was bought up by eTRAVELi. Travelstart has the aim of making booking a flight as straighforward as possible and strives to simplify and improve this service even further. Travelstart is a subsidiary of Gruppe Svenska Resegruppen AB.